![]() IRI reported that category leader 5-hour Energy retailed for $3.44 in 2020 at convenience stores. Meanwhile energy shot prices have been on the rise. At the end of 2020, market research firm IRI reported that energy drinks retailed for around $2.50 to $3.00 at convenience stores, with category leader Red Bull ringing in at $2.67. Today, price point is another difference between the two products. While many other energy shots have arrived on the market, 5-hour Energy continues to dominate the energy shot segment. In 2004, Living Essentials launched the energy shot 5-hour Energy. Monster Energy, another category leader launched in 2002. in the late 1990s with the launch of Red Bull, which continues to lead the segment. Meanwhile, the typical energy drink is usually around 8.4 fluid ounces to 24 fluid ounces.Īt a convenience store you’ll usually find energy shots up by the checkout, appealing to customers’ impulse purchase habits, while energy drinks are found in the cooler case alongside tea and soft drinks.īoth beverage products traditionally include caffeine to give customers that energy boost, and they also usually include vitamins, like B6 and B12, amino acids such as taurine, and other energy stimulating ingredients such as ginseng and guarana, yerba mate, etc.Įnergy drinks rose to prominence in the U.S. An energy shot can fit easily in a pocket or purse. Energy shots are usually about 50 milliliters or about two fluid ounces, allowing customers to get the energy they need in a more concentrated form, without taking the time to consume an entire beverage. ![]() The most obvious difference between the two is size. Both energy drinks and energy shots offer appealing options for boosting energy levels. Customers today are increasingly looking for ways to increase their energy.
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